After obtaining split testing results, the deployment of messages ensues through automated workflows, tailored to subscriber preferences, lead maturity, previous transactions, and website activity. Subsequent to deployment, an analysis is conducted.
During the analysis phase, email metrics are scrutinized to identify strategy gaps, encompassing deliverability, CTR, open rates, social sharing, engagement rate, spam rate, and unsubscribe rate, along with overall campaign performance. Utilizing these metrics, adjustments are made in copy-templates and recalibration of efforts.
During the analysis phase, email metrics are scrutinized to identify strategy gaps, encompassing deliverability, CTR, open rates, social sharing, engagement rate, spam rate, and unsubscribe rate, along with overall campaign performance. Utilizing these metrics, adjustments are made in copy-templates and recalibration of efforts.
With the campaign’s progression, accumulating data reveals optimal elements and areas requiring refinement. Continuous analysis and optimization enhance reader experience, boost engagement rates, and increase the likelihood of driving sales.
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Email Campaign Management Company
From crafting your email campaign schedule to ensuring seamless execution, covering everything from template setup to delivery, and meticulously analyzing campaign performances – we handle it all for you.
Retail Store
+59%
Orders
+20%
Organic Search Traffic
From The Client:
Potential Digital has surpassed expectations, enabling me to concentrate on other facets of business development. They efficiently manage end-to-end campaigns, including creative tasks, product uploading, and both SEO and Paid Media, demonstrating effectiveness throughout.
Fintech SAAS Company
4x
Online Leads
+90.06%
Organic Search Traffic
From The Client:
Being a Fintech startup, we sought a SAAS SEO agency through Google search. Impressed by their handling of tasks, ability to instill trust and confidence, we proceeded to sign a 3-year contract with them to manage our Digital Marketing Campaign.
Display Manufacturing Company
5x
Online Leads
+24.9%
Organic Search Traffic
From The Client:
We initiated collaboration with Potential Digital in 2014, and today, they serve as an integral extension of our IT and outsourcing team. All our IT and digital marketing tasks are outsourced to them.
Searching for a dependable ally to proficiently, successfully, and measurably handle your email marketing campaigns? We’ve got you covered, and we truly mean it!
Want to get a detailed exploration of all our email campaign management services
Explore the diverse goals of email campaigns, from driving engagement and making sales to branding, retargeting, and customer retention, as we delve into comprehensive insights on email campaign management and execution.
Our Approach to Email Campaign Management Execution
When sharing your campaign brief, include your email marketing calendar for a smooth execution process. Here’s our approach
Management of Campaign Assets and Timelines
Initially, we grasp your campaign objectives and target audience. Subsequently, our team collaborates with your marketing team to develop tailored assets. Finally, we establish the email campaign calendar to ensure efficient execution.
Creation and Setup of Campaign
Design and code emails, rigorously test and verify, integrate with your ESP, analyze program performance, and choose the right segmented distribution list. Carefully select the appropriate distribution list and ensure proper segmentation.
Validate and schedule campaign activities.
Apply and test post-change email modifications, conduct A/B testing for the email campaign, oversee the seed list, and determine the optimal day and time for launch. Implement changes, conduct A/B testing, manage the seed list, and choose an optimal launch time.
Routine campaign reporting and analysis.
Monthly/quarterly assessment and reporting of email campaign performance metrics, with recommended enhancements for future strategies. Conducting a thorough analysis, we provide actionable insights to enhance the effectiveness of your future email campaigns and optimize overall performance.
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Initiating email marketing campaign management begins with cultivating a clean and targeted list. The objective of list building is to collect contact information from potential buyers and interested website visitors. Businesses typically employ these five tactics to construct an email list:
- Offer gated content
- Showcase high-quality website content
- Implement exit-intent signup forms
- Provide discounts on the first purchase
- Promise freebies or upgrades
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Your First Step Towards Email Marketing
Running an email campaign can serve various purposes, including boosting engagement, generating sales, enhancing branding, retargeting, retaining customers, acquiring new ones, upselling, cross-selling, and keeping customers and prospects informed. The upcoming sections will delve into comprehensive details about email campaign management and its implementation.
1. Building Your Email List
The initial phase in managing an email marketing campaign involves creating a clean list. The objective of list building is to collect the contact information of potential buyers and website visitors who express an interest in making purchases from your business.
2. Segmenting Your List
List segmentation is an ongoing procedure that persists throughout your email marketing campaigns. After onboarding your contacts, you can systematically accumulate information about their preferences by assessing their interactions with your messages.
3. Email Copy
Crafting a compelling email copy poses a challenge, as it requires a deep understanding of what resonates best with your subscribers and the ability to translate that into templates. Numerous businesses choose to enlist the services of email campaign professionals to ensure their copies and overall strategy remain well-aligned, encompassing technical aspects.
4. Designing Email Template
To create an email template, gather essential elements such as images, copy, CTA layout, and branding details. The subsequent step involves assigning fonts and typefaces, after which designers commence the initial draft by incorporating visual hierarchy and combining content blocks. Many Email Service Providers (ESPs) include drag-and-drop visual email builders for ease of use.
5. Ensuring Quality
Quality assurance (QA) testing for your email templates encompasses fundamental tasks, including verifying the proper positioning of copy and CTA buttons, assessing email responsiveness, and checking for renderability, deliverability, and compliance issues. Litmus is widely regarded as the premier tool for email quality assurance.
6. Email Coding
This is where things get intricate. As mentioned earlier, crafting email copies should consider coding aspects. Email developers receive a briefing on the message's intent and its place within the overall campaign strategy. Coding HTML email templates involves collaboration between developers, copywriters, and designers to select the appropriate content blocks for the intended purpose.