Overview of the eCommerce Industry in the USA
The eCommerce industry in the United States has been growing at an unprecedented rate over the last decade. With the rise of digital transformation and changing consumer behavior, online shopping has become the preferred method for purchasing goods and services. In 2023, U.S. retail eCommerce sales reached $1.1 trillion, marking a significant increase from previous years. The convenience of online shopping, coupled with the expansion of mobile commerce, has made the industry a lucrative opportunity for new businesses.
Top eCommerce Marketplaces in the USA
The USA hosts some of the world’s largest eCommerce marketplaces, offering vast opportunities for sellers. Here are the top marketplaces and their user distribution:
- Amazon – 65% of U.S. online shoppers buy from Amazon.
- Walmart – 33% of online shoppers purchase from Walmart’s marketplace.
- eBay – 25% of buyers prefer eBay for unique and second-hand products.
- Etsy – 16% of users shop on Etsy, primarily for handmade and vintage items.
- Target – 12% of online shoppers use Target’s marketplace for essentials and home goods.
Amazon remains the dominant player, with millions of buyers and sellers engaging daily, making it a prime choice for new businesses.
Growth of Buyers and Sellers on Amazon USA
Amazon has been experiencing remarkable growth in both buyer and seller numbers year over year:
- The number of Amazon buyers increased by 12% YoY in 2023, reaching over 230 million active users in the USA.
- The number of Amazon sellers grew by 10% YoY, surpassing 2.5 million active sellers on the platform.
- Amazon Prime membership also surged by 8%, with over 168 million subscribers enjoying exclusive benefits.
These statistics show that the Amazon marketplace continues to thrive, offering a vast potential customer base for new businesses.
Why You Should Sell on Amazon
Selling on Amazon comes with numerous advantages, making it a top choice for new businesses:
- Massive Customer Base – Millions of potential buyers visit Amazon daily.
- Fulfillment by Amazon (FBA) – Amazon takes care of storage, packing, and shipping.
- Brand Credibility – Being on Amazon enhances trust and visibility.
- Advanced Marketing Tools – Access to PPC ads, Amazon SEO, and promotional deals.
- Global Reach – Ability to expand beyond the USA and sell internationally.
How to Set Up an Amazon Store: Step-by-Step Guide
Setting up an Amazon store is straightforward if you follow these steps:
- Choose a Seller Plan – Decide between an Individual ($0.99 per item) or Professional ($39.99/month) plan.
- Register as an Amazon Seller – Sign up on Amazon Seller Central with business details.
- Set Up Your Store Profile – Add business name, tax details, and payment information.
- List Your Products – Upload product listings with optimized titles, descriptions, and images.
- Choose Fulfillment Method – Use Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM).
- Optimize for SEO & Marketing – Implement keywords, run Amazon PPC campaigns, and leverage promotions.
- Launch & Monitor Sales – Track performance, manage inventory, and optimize listings for growth.
How an eCommerce Agency Like Potential Digital Can Help
Managing an Amazon store can be complex, but an expert eCommerce agency like Potential Digital simplifies the process. Our end-to-end Amazon Marketplace Management services include:
- Amazon Store Setup & Optimization – We handle everything from account creation to brand registry.
- Product Listing & SEO – Optimized product listings for higher search rankings and conversions.
- Amazon PPC Advertising – Data-driven ad campaigns to increase visibility and sales.
- Inventory & Order Management – Streamlined logistics and fulfillment support.
- Competitor Analysis & Pricing Strategy – Market insights for competitive pricing and positioning.
With 10+ years of experience, Potential Digital has helped numerous businesses scale their Amazon operations effectively.
