Enhancing Enrollment with a Kid-Friendly Web Design: A Case Study of Kids Uni
Kids Uni in London, UK needed a brand refresh with a logo and website redesign and discovered Potential Digital Agency through Word of Mouth. We take pride in our expertise in crafting websites tailored to preschools, schools, and enrichment programs. Therefore, we were thrilled when they discovered our services. Collaborating with their team was a delightful experience as we embarked on the journey to create a more user-friendly, informative, and aesthetically pleasing new website for the childcare center.
Capabilities
Logo design, responsive web design to Search Engine Optimization
➣ Daycare Logo Design
➣ UX Design
➣ Professional Childcare Web Design
➣ WordPress
➣ Digital Marketing
At Potential Digtial Agency, we pride ourselves on offering comprehensive solutions to our daycare clients, guiding them right from the initial stages to full-fledged success. We start by crafting a distinctive brand identity, beginning with captivating logo design that reflects the warmth and professionalism of your daycare center. We create engaging, responsive websites that captivate parents and drive enrollments.
From there, our skilled team takes the reins of web design, ensuring your online presence is not just aesthetically pleasing but also highly functional. But our commitment doesn’t stop at design. We understand the critical importance of filling those enrollment slots.
That’s why we harness the power of digital marketing, developing targeted campaigns that reach parents actively seeking childcare options. From inception to enrollment, we are your partners in every step of the journey, dedicated to helping your daycare center thrive in the digital age.
All our daycare clients is a well-established daycare facility located in a competitive urban market. Despite their excellent services, their online presence was lacking, resulting in lower enrollment rates than they deserved. We help them with web design and digital marketing services to improve their digital visibility and increase enrollment.
We understand the critical importance of filling those enrollment slots. That’s why we harness the power of digital marketing, developing targeted campaigns that reach parents actively seeking childcare options.
1. Custom Web Design:
- We conducted a thorough analysis of brand and values.
- Designed a modern, user-friendly, and responsive website that showcased their facilities, staff, and educational programs.
- Implemented an intuitive navigation structure to make information easily accessible to parents.
2. Search Engine Optimization (SEO):
- Conducted comprehensive keyword research to identify key terms parents use when searching for daycare services in the area.
- Optimized website content with relevant keywords and meta tags.
- Built high-quality backlinks from local directories and parenting forums to improve local search rankings.
3. Content Strategy:
- Created informative and engaging blog posts on topics like childcare tips, child development, and parenting advice, establishing Bright Beginnings as an authority in the field.
- Implemented a content calendar to ensure fresh and relevant content was consistently added to the website.
4. Online Reputation Management:
- Encouraged satisfied parents to leave positive reviews on platforms like Google My Business and Yelp.
- Responded to both positive and negative reviews professionally and empathetically, showcasing Bright Beginnings’ commitment to excellence.
Kids Uni website climbed in search engine rankings for daycare-related keywords, significantly increasing its visibility and increase in enrollment within the first year of our partnership.
We understand the critical importance of filling those enrollment slots. That’s why we harness the power of digital marketing, developing targeted campaigns that reach parents actively seeking childcare options.
1. Custom Web Design:
- We conducted a thorough analysis of brand and values.
- Designed a modern, user-friendly, and responsive website that showcased their facilities, staff, and educational programs.
- Implemented an intuitive navigation structure to make information easily accessible to parents.
2. Search Engine Optimization (SEO):
- Conducted comprehensive keyword research to identify key terms parents use when searching for daycare services in the area.
- Optimized website content with relevant keywords and meta tags.
- Built high-quality backlinks from local directories and parenting forums to improve local search rankings.
3. Content Strategy:
- Created informative and engaging blog posts on topics like childcare tips, child development, and parenting advice, establishing Bright Beginnings as an authority in the field.
- Implemented a content calendar to ensure fresh and relevant content was consistently added to the website.
4. Online Reputation Management:
- Encouraged satisfied parents to leave positive reviews on platforms like Google My Business and Yelp.
- Responded to both positive and negative reviews professionally and empathetically, showcasing Bright Beginnings’ commitment to excellence.
Kids Uni website climbed in search engine rankings for daycare-related keywords, significantly increasing its visibility and increase in enrollment within the first year of our partnership.