A well-established Jewelry brand with over 1,000 products on Etsy approached Potential Digital after discovering our Etsy SEO expertise through Google search. With a large catalog of unique handmade jewelry, their goal was to rank higher in Etsy search results, increase organic traffic, and drive more sales from their existing product listings.
Challenge:
Despite offering quality products, the client was struggling with:
Low visibility in Etsy search results
Inconsistent product titles and keyword usage
Poorly optimized meta tags and product descriptions
Limited organic traffic despite a large product inventory
They needed a scalable solution to improve listing performance and long-term discoverability.
Solutions:
As a leading eCommerce agency specializing in Etsy SEO and marketplace optimization, we began with a detailed audit and a tailored strategy:
Keyword & Search Term Analysis
We conducted thorough keyword research using Etsy-specific tools and buyer intent insights to identify high-performing search terms relevant to the client’s products and niche.Product Listing Optimization
Title Optimization: We rewrote over 1,000 product titles to include targeted primary and long-tail keywords while keeping them readable and appealing.
Meta Tags & Tags Update: We optimized the 13 Etsy tags per product using keyword clusters, seasonal trends, and competitive insights.
Description Copywriting: Each product description was rewritten or enhanced with a clear structure: product benefits, specifications, materials used, and buyer reassurance. The copy was tailored for both SEO and conversion.
Category Refinement: Product categories were re-evaluated to ensure accurate alignment with Etsy’s taxonomy.
On-Store Enhancements
We also suggested enhancements for shop sections, banner visuals, and About page content to improve brand identity and buyer trust.
Ensuring 100% Accuracy in Product Uploading
100% Precision Required in Product Image Scaling
Manually Verifying Data from Manufacturer's Sites
Subject Matter Experts across Client's Product Line
Results:
45% Increase in Organic Search Traffic
Top 10 Etsy Search Rankings for Over 300 Products
22% Increase in Add-to-Cart Rate
30% Growth in Sales from Organic Etsy Search
Improved Conversion Rate on Optimized Listings
At Potential Digital, we specialize in Etsy SEO, listing optimization, and marketplace growth strategies for creative businesses. Whether you have 100 or 10,000 products, our scalable SEO solutions are tailored to help you grow visibility and drive revenue.
