for Home and Kitchen Appliances Retail Store
Our e-Tailer client has an eCommerce home and kitchen appliances store with a presence across APAC through digital channels. Though its primary focus is on home and kitchen products from leading brands in the market, the client has four distinct eCommerce websites. Their product range includes home and kitchen appliances like refrigerators, smart TVs, ovens, hobs, hoods, washers, dryers, aircon, and more items suited for home and kitchen.
➣ Shopify Product Listing
➣ Product Listing Optimization
➣ Inventory Management and Updation
➣ Shopify Order Processing
➣ Invoice/Billing Reconciliation
➣ Data to Decision
➣ Catalog management
With its focus on streamlining its back-office operations to save time and cost, the client needed support in multiple tasks like product uploading through reference source, online and through provided sources, listing optimization, image retouching, data to decision strategy creation for top selling items, top items with higher impressions. In 2014, the client assigned us the task of listing products to their Shopify store. Impressed with the quality of work delivered, the client scaled the requirements and engaged our team for the following tasks:
- Inventory updation
- Order processing
- Shipment tracking
- Vendor invoicing
- Analytics analysis – Create strategy from data to take right decision on right time.
The client had a huge product catalog to manage and was struggling to effectively manage their back-office operations for the eCommerce store when it decided to outsource Shopify store management. By partnering with us, they wanted to address the following challenges:
Product Migration
The client want to migrate all their listing from Magento to New eCommerce platform Shopify to maintain quality and proper management
Manual Processes & Traditional-Style Working
The client used many digital sales channels but lacked inventory syncing, requiring much manual work. Processes like order processing, shipment tracking, etc. were completely human-driven with no use of automation or multi-channel management tools.
Invoicing Issues, Leading to Revenue Drain
The client faced numerous invoicing mistakes and discrepancies from vendors and manufacturers. Our team was required to carefully audit invoices from drop shippers & manufacturers to identify and rectify errors to protect the client’s revenues.
Shopify Platform Expertise
The project demanded deep knowledge of Shopify for product listing and management. We had to delegate a dedicated team with skilled resources who were well-equipped with Shopify platform nuances to meet platform-specific requirements.
Real-time task Management
Certain tasks like order review and processing require real-time attention for smooth functioning. Our eCommerce associates had to work in shifts (morning and evening) to accommodate the client’s time-critical operational needs for better customer experiences.
After projects discovering and identifying the client’s challenges and expectations, we assigned a dedicated team of 5 dedicated Shopify experts for full-time support to manage all the tasks. Moreover, as the project needed real-time monitoring and updation to the client, we enabled them to directly interact and coordinate with our team over skype, meet, and emails. Just like an extension to their team, we are handling the following tasks for the client as an outsourcing eCommerce partner::
Shopify Product Migration:
The client is in the process of migrating their platform from Magento to an eCommerce solution to easily manage operations and reduce costs through technology changes. After the migration, our team helped them upload more than 5,000 products across 15+ categories, ensuring all details were accurate, maintaining quality control, and successfully making the products live.
To ensure product data quality, Potential Digital Agency team performs product data enrichment by sourcing product attributes from manufacturer websites and other online sources.
Shopify Product Listing: The client provides a spreadsheet from a leading manufacturer containing product model numbers and offers prices. After that, we research and create titles, descriptions, product types, images, tags, pricing, variations, meta fields, and other relevant details for uploading to their Shopify eCommerce site. However, the client’s database often contains several missing data points and product fields.
Product Listing Optimization: Our team managed the end-to-end process of product listing optimization, ensuring each listing was accurately categorized, described, and optimized for search engines. This included writing compelling product titles, and descriptions that highlighted key features and benefits, appealing to potential buyers.
Product content Writing Services: We crafted SEO-friendly product descriptions that not only adhered to eBay’s best practices but also resonated with the target audience, driving higher engagement and sales.
- Shopify Order Processing: Our associates handles real-time order processing and tracking from the Shopify backend. We receive orders through email and the client’s eCommerce portal and their marketplaces. For each order, we first validate product availability against current inventory sheet and inventory executive onsite. Once confirmed, we check all details including quantities, shipping address, item numbers, etc. Every order is logged in a master Google spreadsheet and entered into the Shopify platform.
Through our quality assurance and focused auditing, we helped the client save a significant amount by identifying issues in invoices from vendors and the shipping agency.
We initially started with a pilot project to migrate products from their Magento store to their new Shopify store. Due to our quality work, efficient process, and on-time delivery, the client signed a long-term agreement and made us their ongoing partner for Shopify product listing, store management, and marketplace listings.
We help the client grow by establishing a strong omnichannel presence through the integration of their online storefronts and the automation of order and inventory management processes across all channels.
Through Shopify store management and order process support, we have reduced their cancellation and return rates by 20% while enhancing customer experiences.