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Reykjavik Erupts

Case Study: Transforming ReykjavikErupts with Potential Digital

ReykjavikErupts, a local tour company based in Reykjavik, Iceland, reached out to Potential Digital in search of a comprehensive digital solution. Their goal was to revamp their online presence by designing and developing a new travel portal integrated with advanced technologies and CRM systems, while also focusing on SEO optimization to enhance their visibility in search engine results.



➣ Web Design

➣ Travel Tech


  1. Outdated Online Presence: ReykjavikErupts lacked a modern and user-friendly online platform to showcase their tours and services.
  2. Limited Technical Expertise: The company had limited technical expertise in-house, making it challenging for them to develop and maintain a sophisticated digital solution.
  3. Low Visibility: Their existing website struggled to rank high in search engine results, hindering their ability to attract potential customers online.
  4. CRM Integration: ReykjavikErupts needed a seamless CRM integration to effectively manage customer relationships and bookings.

Solutions Provided by Potential Digital:

  1. Brand Discovery and Market Research: Potential Digital conducted a thorough brand discovery process to understand ReykjavikErupts’ unique selling points, target audience, and market landscape. This allowed them to tailor their digital strategy accordingly.
  2. Website Design and Development: Leveraging their expertise in web development, Potential Digital designed and developed a visually appealing and user-friendly travel portal using WordPress. The website was optimized for SEO to improve search engine rankings and drive organic traffic.
  3. Tech and CRM Integration: Potential Digital seamlessly integrated advanced technologies and CRM systems into the website, enabling ReykjavikErupts to efficiently manage bookings, customer inquiries, and interactions.
  4. SEO Optimization: With a deep understanding of SEO best practices, Potential Digital implemented a comprehensive SEO campaign to boost ReykjavikErupts’ online visibility. This involved optimizing on-page elements, creating high-quality content, and building authoritative backlinks to improve search engine rankings.


  1. 5x Increase in Sales: Within six months of launching the new website and implementing the SEO campaign, ReykjavikErupts experienced a significant increase in sales, with revenue multiplying by fivefold.
  2. Improved Online Visibility: The SEO efforts undertaken by Potential Digital led to a substantial improvement in ReykjavikErupts’ online visibility, resulting in higher organic traffic and increased exposure to potential customers.
  3. Enhanced User Experience: The newly designed and developed website provided visitors with a seamless and engaging user experience, leading to higher conversion rates and customer satisfaction.
  4. Streamlined Operations: The integration of advanced technologies and CRM systems streamlined ReykjavikErupts’ operations, allowing them to efficiently manage bookings, automate processes, and deliver superior customer service.

In conclusion, the partnership between ReykjavikErupts and Potential Digital exemplifies the transformative power of comprehensive digital solutions. By leveraging cutting-edge technologies, strategic insights, and a data-driven approach, Potential Digital helped ReykjavikErupts achieve remarkable growth and success in the highly competitive travel industry.

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