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51 Best Fashion E-Commerce Websites 2023

In 2022, retail e-commerce revenues from apparel and accessories sales in the United States amounted to 183.6 billion U.S. dollars, increasing from 180.7 billion in 2021. The U.S. Fashion eCommerce market is predicted to reach US$207,732.8 million by 2023 and accounts for 20.5% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.1%, resulting in a projected market volume of US$305,231.6 million by 2027.

What is fashion e-commerce?

Fashion e-commerce refers to the buying and selling of clothing, accessories, and other fashion-related products through online platforms. It allows customers to browse, select and purchase items from a range of retailers and designers from anywhere in the world. Fashion e-commerce sites typically feature a wide variety of products, such as clothing, shoes, bags, jewelry, and other accessories.

These platforms provide a convenient and efficient way for customers to shop, as they can easily search and filter products based on their preferences and make purchases from the comfort of their own homes. In addition, fashion e-commerce has opened up new opportunities for small businesses and independent designers to reach a wider audience and sell their products globally.

What is trending in eCommerce 2023?

  • Increased Use of Voice Search and AI Chatbots – With the increasing popularity of voice assistants like Amazon Echo, Google Home, and Siri, the use of voice search in eCommerce is likely to increase in 2023. This will also lead to the integration of AI chatbots on eCommerce websites, making it easier for customers to get real-time support.
  • Social Commerce – Social media platforms like Instagram, Facebook, and TikTok are increasingly becoming popular channels for eCommerce. In 2023, businesses are likely to leverage social media platforms more to reach out to their target audience and increase sales.
  • Personalization – Customers expect personalized experiences when shopping online, and eCommerce businesses that can deliver this will stand out. In 2023, eCommerce companies will use personalization technologies like machine learning algorithms to offer personalized recommendations and experiences to their customers.
  • Mobile Optimization – More people are using mobile devices to shop online, and this trend is expected to continue in 2023. As a result, eCommerce companies will optimize their websites and apps to provide a seamless mobile experience to their customers.
  • Augmented Reality – Augmented Reality (AR) is becoming increasingly popular in eCommerce as it provides a way for customers to experience products virtually. In 2023, we can expect more eCommerce companies to integrate AR technology into their websites and apps to enhance the shopping experience for their customers.
  • Sustainability – More customers are becoming aware of the impact of their purchasing decisions on the environment. As a result, eCommerce companies will focus on sustainable packaging and shipping methods, ethical sourcing of materials, and carbon-neutral shipping options to attract environmentally conscious consumers.

5 Best Ecommerce fashion brands in World

  • Zara: With its trendy and fast-fashion designs, Zara is a leading E-commerce fashion brand globally.
  • ASOS: This UK-based E-commerce brand offers a vast selection of clothing, shoes, and accessories for both men and women.
  • H&M: H&M is another fast-fashion brand that has a global presence and offers a wide range of clothing, footwear, and accessories at affordable prices.
  • Nike: One of the most recognizable sports and lifestyle brands in the world, Nike offers a range of athletic apparel and footwear.
  • Adidas: Similar to Nike, Adidas is a popular brand in sports and lifestyle fashion, with a wide range of clothing, shoes, and accessories for both men and women.

Fashion eCommerce market share & size

As of my knowledge cutoff of September 2021, the global fashion e-commerce market was valued at approximately $759.5 billion USD and was expected to reach $1.1 trillion USD by 2025, according to a report by Statista.

In terms of market share, there are several key players in the fashion e-commerce industry. Some of the largest players include:

  • Amazon Fashion
  • Zalando
  • ASOS
  • Alibaba Group
  • Farfetch
  • Net-a-Porter
  • Mytheresa
  • Revolve
  • Yoox

However, there are also many smaller e-commerce platforms and boutique websites that cater to niche markets or specific regions. The market is highly competitive, and new players are constantly emerging.

51 Fashion e-commerce sites with the best user experience

Here are 51 fashion e-commerce sites with the best user experience:

1. Nordstrom


2. Zara

2 Zara




4. Net-A-Porter

4 Net A Porter

5. Revolve

5 Revolve

6. Farfetch

6 Farfetch

7. Anthropologie

7 Anthropologie

8. Urban Outfitters

8 Urban Outfitters

9. Topshop

9 top Shop

10. Madewell

10 madewell

11. Free People

11 Free People



13. Bloomingdale’s

13 Bloomlngdales

14. Macy’s

14 Macys

15. Shopbop

15 Shopbop

16. Matches Fashion

16 Matches Feshion

17. Luisaviaroma

17 Luisaviaroma

18. Crew

18 J Crew

19. Banana Republic

19 Banana Republic

20. H&M

20 HM

21. Forever 21

21 Forever 21

22. Mango

22 Mango

23. COS


24. Uniqlo


25. Reformation

25 Reformation

26. AllSaints

26 Allsaints

27. Aritzia

27 Aritzia

28. Everlane

28 Everlane

29. Need Supply Co.

29 Need Supply Co

30. Lunet

30 Lunet

31. Moda Operandi

31 Moda Operandi

32. Saks Fifth Avenue

32 sake off 5th

33. Blackmilk


34. Bergdorf Goodman

33 Bergdore goodman

35. Neiman Marcus

34 Neiman Marcus

36. Mytheresa

35 Mytheresa

37. Yoox

36 Yoox

38. The Outnet

37 the outnet

39. Gilt

38 Gilt

40. Rue La La

39 Ruelala

41. HauteLook


42. Bluefly

41 Blue Fly

43. Vestiaire Collective

42 Vestiaire Collective

44. Farfetch

43 Farfetch

45. The RealReal

44 The Real Real

46. ThredUp

45 Thred Up

47. Salt Surf

47a Salt Surf

48. Poshmark

47 Poshmark

49. Depop

47 Depop

50. Grailed

48 Grailed

51. StockX

49 StockX

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Candice is a seasoned professional with a passion for all things web and digital. As an integral part of a dynamic NYC-based Web Design agency, her expertise spans across the realms of web design, digital marketing, and beyond. Her commitment to staying at the forefront of industry trends allows her to deliver impactful solutions that drive success for clients.

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