Key Takeaways
- The global display manufacturing market size is projected to grow from USD 135.2 billion in 2024 to USD 173.7 billion by 2029, registering a CAGR of 5.1% during the forecast period (2024–2029).
- Escalating demand for OLED technology-based consumer electronics
- In 2025, the Televisions market in the United States is projected to generate a revenue of US$18.3bn.
- The United States is experiencing a surge in demand for high-definition televisions, driven by consumers’ desire for a more immersive home viewing experience.
- Decreasing demand from retail sector due to growing trend of online advertising and shopping.
- Rising adoption of IoT application in industrial display market to propel the display market growth in Asaia pacific region.
- Rising adoption of flexible and foldable display is driving the demand of display market.
Overview of the Display Manufacturing Market
Technological advancements, expansion of the consumer electronics industry, and increasing applications across different domains are expected to drive global market growth such as mobiles, laptops, PCs, televisions and smart wearables, growing demand for display-based medical equipment such as ventilators and respirators and surging demand for touchscreen-based displays from other sectors such as automotive, industrial, security & Defence and retail are some of the primary factors propelling the Display Industry growth during the forecast period.
“The global display market size is expected to reach USD 173.7 billion by 2029 from USD 135.2 billion in 2024, growing at a CAGR of 5.1 % during the forecast period from 2024 to 2029.“
Display panels are used in devices such as smartphones, television, PCs and notebooks. Display panels use various technologies such as organic light-emitting diode (OLED), liquid crystal display (LCD), direct-view LED, micro-LED, and quantum dot display, and others, which mainly include e-paper displays, liquid crystal on silicon (LCOS), digital light processing (DLP), and projection cubes.
Growth in display manufacturing after covid: The display panel market is expected to grow at CAGR of 7.3%, which is lower than pre-COVID-19 evaluations from 2020 to 2025. The estimation for 2020 is down by approximately 26% compared to the estimation done for the pre-COVID-19 scenario.
Shifting manufacturing units to less affected regions, increasing demand for 4K and 8K displays with the availability of UHD content, surging adoption of OLED displays in smartphones, rising demand for flexible display panels, and increasing investments for the construction of new OLED and LCD panel manufacturing facilities are the factors driving the market growth. The booming automotive display industry and rising focus on the development of energy-efficient, attractive, and high-end specification display products using advanced technologies, such as OLED and AMOLED, are some other crucial factors accelerating the display panel market growth.
With an increasing number of companies focusing on adopting the work-from-home option in the middle of the COVID-19 outbreak, there has been a sudden spike in demand for laptops, PC monitors, and tablets. SMBs and large firms are looking for refurbished devices and rental devices as an option to maintain business continuity.
“Beyond 2024, DSCC expects OLED spending to rise another 28% in 2025, though LCD spending is expected to decline as LCD growth slows. Full recovery of demand for flat-panel displays is not expected until 2026.”
DSCC noted that Samsung, one of the leading display makers, has begun construction on its A6 fab, which is expected to house an additional OLED or QD-OLED production line.
Understanding display manufacturing trends can help business owners understand evolving customer needs and behaviours with market demand. Potential Digital Agency has also covered display manufacturing Search Trends outlining display manufacturing search trends, insights on how business and consumers shop for display online and where they are located. Businesses looking to stay ahead in the market must understand the market trends and adapt to them to meet the ever-changing needs of the educated consumer.
Type of Displays in Demand 2025
Technology Insights
- Liquid crystal displays (LCD) dominate the market by accounting for 50% of the total market share owing to its versatility, cost-effectiveness, and continuous technological advancements.
- The demand for 4k and 8k resolution displays is expected to ensure that it reaches a peak of USD 24 billion.
- OLED: In 2024, the global OLED market was valued at USD 56.37 billion and is projected to reach approximately USD 344.58 billion by 2034, reflecting a Compound Annual Growth Rate (CAGR) of 19.85% over the forecast period. Organic Light-Emitting Diode (OLED) technology offers numerous advantages over traditional LCD screens, including higher contrast ratios and better color reproduction.
- LCD: The global LED display screen market size was USD 8.53 billion in 2023 and the market is projected to touch USD 13.12 billion by 2032 at a CAGR of 4.9% during the forecast period.
Application Insights
- Consumer electronics led the market and accounted for the largest revenue share of 51.0% in 2023, owing to the increasing demand for high-resolution displays in smartphones and tablets.
- This demand has pushed manufacturers to innovate and integrate advanced display technologies such as OLED and AMOLED into their products. In addition, new product categories such as smartwatches, AR/VR headsets, and smart home devices with displays have further expanded the market.
- Digital signage technology is expected to grow at a CAGR of 4.3% during the forecast period, owing to the surging adoption of digital signage in commercial applications. Businesses have increasingly leveraged digital signage to create dynamic and engaging advertisements, improve customer engagement, and enhance the shopping experience.
- The entertainment segment dominated the market and accounted for the largest revenue share of 28.7% in 2023, owing to the increasing demand for high-definition (HD) and ultra-high-definition (UHD) displays in home entertainment systems.
Industry Insight
- Aerospace and Defence is expected to grow at the highest CAGR during the forecast period due to the demand for advanced visualization systems in applications areas such as mission control centers, aircraft cockpits, and navigation systems.
- Healthcare & Medical: The global medical display market is estimated to generate a revenue of US$ 4,063.8 million by 2032 from US$ 2,100.2 million in 2023 at a CAGR of 7.61% over the forecast period 2024-2032. As global healthcare expenditure is projected to surpass $10 trillion by 2025, the demand for sophisticated diagnostic tools like medical displays is set to rise.
- Education: The education smart display market is projected to reach USD 4.1 billion by 2029 from USD 3.4 billion in 2024 at a CAGR of 4.0% during the forecast period.
- Retail: The Retail Display Market Size was estimated at 38.99 (USD Billion) in 2024. The Retail Display Market Industry is expected to grow from 39.87 (USD Billion) in 2025 to 48.76 (USD Billion) till 2034, exhibiting a compound annual growth rate (CAGR) of 2.26% during the forecast period (2025 – 2034). The Retail Display Market Industry is evolving to meet these changing consumer preferences, focusing on eye-catching designs and interactive displays that not only showcase products but also tell a story.
- Automative: The global automotive smart display market size was valued at USD 14.72 billion in 2023. The market is projected to grow from USD 15.59 billion in 2024 to USD 26.90 billion by 2032, exhibiting a CAGR of 7.1% during the forecast period. An automotive smart display is a screen or interface incorporated in a vehicle that integrates advanced technologies, providing multiple functions. Such displays have touch screens, voice-enabled control systems, gesture control systems, and connectivity systems that give users easy navigation, entertainment and communication, and other options.
High Demand Display Market: By Country
- North America is dominating the global display market with the largest revenue share. North America, especially the US, is a center for technological developments, and research & developments. Organizations in the region are leading in developing advanced display technologies like 4K, 8K, OLED, and LED.
- The global display market in Asia Pacific is growing at the fastest rate. Asia Pacific is a diversified region with a broad spectrum of industries and market segments. These consists of retail, transportation, hospitality, healthcare, education, and entertainment. Such diversification develops numerous opportunities for the implementation of display solutions throughout various applications and verticals.
- The India display market size reached USD 5,602 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 8,403 Million by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033.
- The Canada Display market was valued at more than USD 2.5 Billion in 2023 as increasing adoption of digital signage solutions.
Innovation and New Technology
How are display manufacturers leveraging advances in technology to improve product performance? Below is the list of innovation and latest technology:
- OLED Displays: vibrant colors and perfect blacks
- Micro-LED Technology
- QLED (Quantum Dot Light Emitting Diode): improved brightness and color accuracy
- Foldable and Rollable Screens
- Augmented and Virtual Reality Displays
Display Manufacturing Audiences Segment: B2B Vs B2C Segmentation
The display manufacturing business serves both B2B (Business-to-Business) and B2C (Business-to-Consumer) markets. The segmentation depends on the end-user, application, and type of product being developed. Here’s a breakdown of how the business operates in each segment and its market segmentation:
1. B2B (Business-to-Business) Market
In the B2B segment, display manufacturers cater to businesses that use displays in their operations or integrate them into products.
Examples of B2B Applications:
- Electronics Manufacturers: Providing displays for smartphones, tablets, TVs, laptops, and other consumer electronics.
- Automotive Industry: Producing screens for car dashboards, infotainment systems, and heads-up displays (HUDs).
- Retail & Advertising: Digital signage, video walls, and interactive displays for marketing, promotions, and in-store experiences.
- Healthcare: Specialized displays for medical imaging, diagnostics, and patient monitoring.
- Industrial Applications: Rugged and durable screens for manufacturing equipment, control panels, and logistics systems.
- Education & Corporate: Interactive screens and projectors for schools, universities, and corporate environments.
2. B2C (Business-to-Consumer) Market
In the B2C segment, manufacturers create products directly for individual consumers. These are typically finished goods like TVs, monitors, or devices with integrated displays.
Examples of B2C Applications:
- Televisions: High-definition, OLED, QLED, and 4K/8K TVs.
- Smartphones and Tablets: Portable devices with advanced displays (e.g., OLED, AMOLED).
- Gaming Monitors: High-refresh-rate and low-latency screens designed for gamers.
- Wearables: Smartwatches and fitness trackers with compact, energy-efficient displays.
- Smart Home Devices: Displays for smart assistants, IoT devices, and home automation panels.
Display Manufacturing Search Trends
To know how and what consumers search to shop for displays online and it’s buying trends
Ecommerce is changing the world of retail as we know it. People’s shopping habits change quickly too—buying things on the internet is becoming the new norm.
TV Buying Trends: Online TV Sales
- The revenue share based on online and offline sales in the global television market will be 46.2% and 53.8%, respectively.
- In March 2024, 69% of American people aged 18 to 29 owned a smart TV.
- The global smart TV market will be valued at 84 billion US dollars in 2024, accounting for 70% of all television sales worldwide.
- Samsung.com, the largest online store in computers_electronics_and_technology/consumer_electronics, had a revenue of $5,598,542,560, a conversion rate of 0.50-1.00%, and an average order value (AOV) of $700-725, with a high AOV of $869 and a low of $105. The store also had a total of 793,542,000 sessions, significantly higher than the median of 59,231 for the category.
- In December 2024, lg.com in the COMPUTERS AND TECHNOLOGY industry had online sales revenue of $247,820,189, below the median of $263,821.
- In December 2024, sony.com in the COMPUTERS AND TECHNOLOGY industry had a revenue of $149,960,576, conversion rate of 1.00-1.50%, AOV of $225-250, and 44,922,688 sessions. Compared to samsung.com, the largest store in the category with $5,598,542,560 revenue and 793,542,000 sessions, sony.com’s metrics are lower.
Brand Search Terms used by consumers
1. samsung tv
- Average Monthly Searches: 301,000
- Year-over-Year (YoY) Change: -45%
2. samsung smart tvs
- Average Monthly Searches: 49,500
- Year-over-Year (YoY) Change: 0%.
3. vizio smart tv
- Average Monthly Searches: 33,100
- Year-over-Year (YoY) Change: 0%
4. tlc tv
- Average Monthly Searches: 9,900
- Year-over-Year (YoY) Change: +22%
5. lg tv
- Average Monthly Searches: 135,000
- Year-over-Year (YoY) Change: -45%
6. vizio tv
- Average Monthly Searches: 74,000
- Year-over-Year (YoY) Change: +22%
7. sony tv
- Average Monthly Searches: 60,500
- Year-over-Year (YoY) Change: +22%
8. hisense tv
- Average Monthly Searches: 74,000
- Year-over-Year (YoY) Change: +49%
Generic Search Terms used by consumers
1. 65 inch tvs
- Average Monthly Searches: 201,000
- Year-over-Year (YoY) Change: +0%
2. smart tv tvs
- Average Monthly Searches: 201,000
- Year-over-Year (YoY) Change: +0%
3. best buy tv
- Average Monthly Searches: 110,000
- Year-over-Year (YoY) Change: -19%
4. 55 inch tvs
- Average Monthly Searches: 110,000
- Year-over-Year (YoY) Change: +22%
5. 50 inch tvs
- Average Monthly Searches: 74,000
- Year-over-Year (YoY) Change: +0%
6. 70 inch tvs
- Average Monthly Searches: 60,500
- Year-over-Year (YoY) Change: -18%
7. tvs on sale
- Average Monthly Searches: 60,500
- Year-over-Year (YoY) Change: +22%
8. best buy tv deals
- Average Monthly Searches: 33,100
- Year-over-Year (YoY) Change: +22%
9. best buy tv deals
- Average Monthly Searches: 33,100
- Year-over-Year (YoY) Change: +22%
10. 55 inch smart tvs
- Average Monthly Searches: 40,500
- Year-over-Year (YoY) Change: -18%
11. 55 inch smart tvs
- Average Monthly Searches: 40,500
- Year-over-Year (YoY) Change: -18%
Search term related to Display manufacturer
1. led display manufacturer
- Average Monthly Searches: 720
- Year-over-Year (YoY) Change: 156%
2. led screen manufacturers
- Average Monthly Searches: 720
- Year-over-Year (YoY) Change: 156%
3. led display screen manufacturer
- Average Monthly Searches: 720
- Year-over-Year (YoY) Change: 156%
4. led display screen supplier
- Average Monthly Searches: 720
- Year-over-Year (YoY) Change: 156%
5. lcd manufacturers
- Average Monthly Searches: 210
- Year-over-Year (YoY) Change: 24%
6. lcd display manufacturer
- Average Monthly Searches: 210
- Year-over-Year (YoY) Change: 24%
7. led screen factory
- Average Monthly Searches: 210
- Year-over-Year (YoY) Change: 91%
8. touch screen manufacturing
- Average Monthly Searches: 210
- Year-over-Year (YoY) Change: 53%
9. transparent led display manufacturers
- Average Monthly Searches: 90
- Year-over-Year (YoY) Change: +67%
10. oled display manufacturers
- Average Monthly Searches: 70
- Year-over-Year (YoY) Change: +143%
*Above data is based on the US country and taken from research tools.
Why Display Manufacturing Businesses Need to Embrace Digital Transformation
The display manufacturing industry is evolving rapidly, and businesses need to adapt to stay competitive. Embracing digital transformation can help manufacturers improve operational efficiency, reach a broader audience, and enhance customer engagement. Here’s why digital transformation is essential for display manufacturers:
1. Direct Sales Through eCommerce Websites
Traditionally, display manufacturers relied on distributors and retailers for sales. However, digital transformation allows businesses to:
- Launch eCommerce Websites: By creating a dedicated online platform, manufacturers can directly showcase and sell their products to both B2B and B2C customers.
- Product Customization Options: Manufacturers can offer interactive tools for customers to configure displays based on their specific needs (e.g., size, resolution, technology).
- Enhanced Customer Experience: Features like live chat, detailed product specifications, and easy checkout options make the buying process seamless.
2. Building Trust Through SEO
Search Engine Optimization (SEO) plays a crucial role in establishing a strong online presence. Here’s how display manufacturers can leverage SEO services to build trust and increase sales:
- Higher Visibility on Google: By optimizing product pages and blog content for relevant keywords (e.g., “best digital signage screens” or “affordable OLED displays”), manufacturers can rank higher in search results.
- Informative Content Marketing: Publishing guides, case studies, and FAQs helps educate potential customers, positioning the brand as a trusted industry leader.
- Localized SEO: Targeting specific regions or industries (e.g., “commercial display suppliers in New York”) helps attract relevant audiences and drive local sales.
3. Gaining a Competitive Edge Through Digital Marketing
Digital transformation empowers manufacturers to outpace competitors with modern marketing strategies:
- Google Ads and PPC Campaigns: Display manufacturers can run targeted ad campaigns to capture high-intent customers searching for display solutions.
- Social Media Marketing: Platforms like LinkedIn and Instagram allow manufacturers to showcase their products, innovations, and customer success stories to a wider audience.
- Email Marketing: Personalized email campaigns can nurture leads, announce new product launches, and share exclusive offers.
- Analytics and Insights: Digital marketing tools provide valuable data on customer behavior, enabling manufacturers to refine their strategies and meet customer demands more effectively.
4. Enhanced Brand Loyalty and Customer Engagement
Through digital transformation, manufacturers can build long-term relationships with customers by:
- Offering After-Sales Support: Using online platforms for warranty registration, troubleshooting, and product maintenance.
- Encouraging Reviews and Testimonials: Positive customer feedback on websites and platforms like Google Reviews boosts credibility.
By embracing digital transformation, display manufacturers can break traditional barriers, directly connect with their customers, and position themselves as leaders in the industry. A strong online presence, powered by an eCommerce website, SEO, and digital marketing, not only enhances brand visibility but also drives trust, increases sales, and helps businesses outperform the competition.
