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Adobe Commerce (formerly Magento) Store Management for Lamp & Lighting Brand
Client Success Story

Adobe Commerce Store Management

for Lamp & Lighting Brand Retail Store

Our client has an eCommerce store for lamp & Lighting products with a presence across the USA through Adobe Commerce. Though its primary focus is on fixtures, ballast, fluorescent, halogen, LED bulbs, smart lighting, and more products from leading brands in the market, the client has eCommere websites on Adobe Commerce. Their product range includes fixtures, ballast, fluorescent, halogen, led bulbs, smart lighting, and more items suited for homes and industries.

Capabilities

Adobe Commerce Store Management

➣ Adobe Commerce Product Listing
➣ Product Listing Optimization
➣ Inventory Management and Updation
➣ Product Data Enrichment
➣ Data to Decision
➣ Catalog management

 

PROJECT REQUIREMENTS

Product Data Management and Standardization for a Large Catalog for Lighting eCommerce Store

The client was facing difficulties in managing their large and growing product catalog from different suppliers and brands. They required assistance in managing product uploading and resolving issues on Adobe Commerce, such as missing information, inaccurate data, and inconsistencies across the catalog. These challenges made it difficult for clients to effectively merchandise products online, ensure pricing accuracy, run promotional offers, and scale their eCommerce operations.

To address these challenges, the client onboarded us to:

  • Categorize and sort products into the relevant categories
  • Standardize product attributes to enable optimal online merchandising and ensure accurate product data
  • Review and fix product descriptions, pricing, discounts, and promotional information
  • Convert catalog data into a standardized format to ensure consistency
  • Upload products to the Adobe Commerce (Magento) dashboard
PROJECT CHALLENGES

Streamlining a Large, Inconsistent Catalog with 2M+ of Lighting Bulbs, Ballast, Halogen, Fluorescent and more Products

Our eCommerce team was tasked with managing a vast catalog of approximately 2.2 million products, which presented several challenges. Discrepancies in product data led to inconsistencies on the website, disrupted marketing efforts, delayed time-to-market, and increased both cart abandonment and return rates. The key challenges we addressed included:

  • Manual Data Review and Product Repository Creation: Our team meticulously reviewed data sources, gathering the necessary product details from online sources to build a comprehensive product repository. This involved verifying and compiling essential information such as product titles, descriptions, images, categories, and types before uploading them to the client’s Adobe Commerce dashboard.
  • Fixing Data Discrepancies and Optimizing Listings: We conducted a thorough review to identify and resolve inaccuracies in product titles, enhance descriptions, refine categorization, and correct inconsistencies such as taxonomy errors, missing color options, and incomplete textual data. This process ensured optimized and accurate product listings for an improved customer experience.
  • Subject Matter Expertise for Effective Management: To efficiently manage the extensive product catalog, we deployed dedicated subject matter experts with in-depth knowledge of the client’s product line and Adobe Commerce. Their expertise streamlined the entire process, from sourcing and validation to seamless product uploads.
Adobe Commerce Product Uploading
OUR SOLUTION

Implementing Adobe Commerce Data Management & Optimization Strategy

To efficiently tackle the project’s challenges, we assigned a dedicated team of eight Adobe Commerce data specialists. The client provided initial training, covering product and industry terminology, their product data management system, and the structure and guidelines for sourcing and standardizing product data.

Once the training was complete, we implemented the following solutions:

1. Product Data Sheet Creation from Multiple Sources

We compiled a comprehensive product data sheet by gathering information from various sources. This included essential details such as product titles, descriptions, categories, and images, ensuring data accuracy and consistency across the catalog.

2. Product Uploading on Adobe Commerce

Our team assisted in seamlessly uploading and creating listings for new products, ensuring all required information was accurately populated within the Adobe Commerce (Magento) dashboard.

3. Reviewing and Optimizing Existing Listings

As part of our product listing optimization services, we manually reviewed all existing product listings to identify and fix issues related to inaccurate data, missing details, and inconsistencies. This helped improve search visibility and user experience.

4. Quality Assurance for Accurate Product Listings

To maintain data integrity, our dedicated QA team conducted rigorous checks to verify product information, pricing accuracy, and completeness before making the listings live.

By implementing these solutions, we helped the client streamline their eCommerce operations, enhance product data accuracy, and improve overall catalog management efficiency on Adobe Commerce.

Project Outcomes

Results of our Shopify Store Managment Services

After implementing search engine-friendly product listings and optimizing the existing product catalog, the client achieved a 25% increase in conversions from organic channels. Additionally, they experienced a significant improvement in user experience and product discoverability.

We initially started with a pilot project to manage 2 categories only, but due to our quality work, efficient process, and on-time delivery, the client signed a long-term agreement and made us their ongoing partner for Adobe commerce product listing, store management, and marketplace listings.

We help the client grow by establishing a strong omnichannel presence through the integration of their online storefronts and the automation of order and inventory management processes across all channels.

Through Adobe Commerce store management, we have reduced their cancellation and return rates by 25% while enhancing customer experiences.

Partner with us and leave the Adobe Commerce store management hassles to us.

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