Our client is a large home and kitchen appliances manufacturer with a presence across the USA. Though its primary focus is on refrigerators, chest freezers, hobs, hoods, and other products, the client wants to expand sales through digital channels across different marketplaces.
The client wants to scale their business from offline distributorship to digital channels and start selling through eCommerce marketplaces like Amazon, a leading marketplace across the US. They plan to hire an Amazon marketplace management agency to save costs and avoid the need for in-house resources for this task. They approached us for Amazon store setup, and based on our services and their smooth Amazon seller onboarding experience, we assisted them in managing full-service Amazon management:
- Amazon store setup
- Amazon store design
- Amazon product listing
- Amazon SEO services
- Amazon Advertising
- Amazon on-going maintenance
Our Amazon marketplace experts start with brand discovery, conduct in-depth research on the competition for the same product lines, and create an Amazon management strategy and a marketplace project management plan to kick off. The key challenges we addressed included:
- Manual Data Review and Product Repository Creation: Our team meticulously reviewed data sources, gathering the necessary product details from online sources to build a comprehensive product repository. This involved verifying and compiling essential information such as product titles, descriptions, images, categories, and types before uploading them to the client’s Amazon seller center dashboard.
- Fixing Data Discrepancies and Optimizing Listings: We conducted a thorough review to identify and resolve inaccuracies in product titles, enhance descriptions, refine categorization, and correct inconsistencies such as taxonomy errors, missing color options, and incomplete textual data. This process ensured optimized and accurate product listings for an improved customer experience.
- Amazon SEO: As an ongoing project we regularly review the product performances and optimize the product listing to get high visibility.
To efficiently tackle the project’s challenges, we assigned a dedicated team of Amazon marketplace experts. The client provided initial training, covering product and industry terminology, their product data management system, and the structure and guidelines for sourcing and standardizing product data
Once the training was complete, we implemented the following solutions:
1. Amazon seller account setup and brand store design
We set up an Amazon seller account and designed an Amazon brand store with a brand color combination.
2. Product Data Sheet Creation from Multiple Sources
We compiled a comprehensive product data sheet by gathering information from various sources. This included essential details such as product titles, descriptions, categories, and images, ensuring data accuracy and consistency across the catalog.
3. Product Uploading on Amazon marketplace
Our team assisted in seamlessly uploading and creating listings for new products, ensuring all required information was accurately populated within the Amazon Seller Center dashboard.
4. Reviewing and Optimizing Existing Listings
As part of our product listing optimization services, we manually reviewed all existing product listings to identify and fix issues related to inaccurate data, missing details, and inconsistencies. This helped improve search visibility and user experience.
5. Quality Assurance for Accurate Product Listings
To maintain data integrity, our dedicated QA team conducted rigorous checks to verify product information, pricing accuracy, and completeness before making the listings live.
By implementing these solutions, we helped the client streamline their eCommerce operations, enhance product data accuracy, and improve overall catalog management efficiency on Amazon store management.
After Amazon seller center onboarding and implementing search engine-friendly product listings and optimizing the existing product catalog, the client achieved a 28% increase in sales through Amazon marketplace from organic searches.
We initially started with a pilot project to manage Amazon account setup and brand store design, but due to our quality work, efficient process, and on-time delivery, the client signed a long-term agreement and made us their ongoing partner for Amazon product listing, store management, and marketplace listings.
We help the client grow by establishing a strong omnichannel presence through the integration of their online storefronts and the automation of order and inventory management processes across all channels.
Through Amazon marketplace management, we build a strong trust and user review that helps to sales through brand search terms.