LC Retail Store was in search of a digital agency partner capable of overseeing a comprehensive digital marketing campaign aimed at generating sales through various channels.
They collaborated with Potential Digital Agency to fulfill their objective of boosting traffic, orders, and revenue through the natural search campaign. The pivotal element of the client’s SEO strategy involves identifying and executing strategic content marketing and outreach tactics to drive sales for search terms such as “home appliances Singapore,” “standing cooker Singapore,” “smart board interactive whiteboard,” and other related search terms.
➣ Full SEO Audit
➣ Digital Strategy
➣ eCommerce SEO
➣ Social Media Campaign
➣ SEM
➣ Reporting
➣ Optimization Recommendations
Our digital marketing strategists and content specialists collaborated closely to create high-quality, search-optimized blogs centered around the client’s target keywords. Additionally, they designed creatives for Display Ads and crafted compelling text for Ads writing.
Potential Digital’s efforts yielded a remarkable 10x growth in the top 30 keyword rankings and a notable 150% improvement in keyword rankings overall.
Post Shopify migration, LC online store’s digital footprint has expanded significantly. The brand has experienced a 3x increase in organic searches, a 10x improvement in average search positions, and a doubling of orders and revenue from digital marketing campaigns.
- We achieved a 69.56% growth in oragnic traffic in less than 2 years from launching
- A 75.25% growth in overall traffic was accomplished within the first 2 years
- 57% of the keywords ranked on Google first page for LC related
- Grew the company’s revenue by more than 54.65% with Digital marketing efforts and rebranding
To achieve the client’s short and long-term goals, we focused on implementing Digital Marketing strategies that would generate more sales and revenue. These strategies included:
- Full Website SEO Audit: We conducted a comprehensive website audit after the ecommerce website development, identifying and addressing all pain points to establish the foundation for a strategic SEO campaign aimed at achieving the desired results.
- SEO Optimization: We created SEO optimization recommendations and implemented them across the website, covering aspects such as Meta tags, Robots, Sitemap, Schema, and more.
- Web Content Optimization: We researched and created a keywords universe and URL mapping to incorporate targeted keywords into the respective pages.
- Content Outreach: We developed a strategic content outreach calendar and approached industry-focused websites to publish LC third-party content, such as guest posts, PR, and articles.
- Google Ads: Our SEM team set up a Google Ads account, and our creative content writers crafted Ads copy for search Ads based on relevance. We regularly fine-tuned the Ads copy based on user search terms.
